So on Woman's Day Tanishq, the jewelry brand held a facebook contest for ladies in four cities of India to win a chance to 'Snap out' of their daily routines. We had to express why we deserved a break and the winners got a dream day out doing paramotoring in Sohna and many other interesting activities. Mine was one of the winning entries.
Here it goes:
I am a copywriter, yes my job is creative,
But trust me it has its own superlatives.
Client from hell, Briefs that kill,
Everyday seems like a journey uphill.
The big idea is to make the logo bigger.
Forget the brand, put a glossy picture of the owner/ minister.
The color is too dark, something’s wrong with that font,
Let’s keep going in circles till they know what they want.
After making a pamphlet of an ad, creativity’s gone ghanta
(bell)
If something’s left of it won’t appeal the janta (public)
Having survived the client it’s the boss’s turn,
After the head being blown, it’s the ass’s time to burn.
You’ll get the best cuss words thrown your way,
It seems like Stone Age when you last got a raise or holiday.
Your mind’s not working,
There’s a deadline waiting.
That machine coffee isn’t helping and tastes like shit,
Now you know why I wanna #SnapOutOfIt.
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